As the inventory of unused office space continues to rise across the country, the ability for spaceholders to get their properties to stand out from the crowd is growing increasingly more difficult.
With an unused commercial property representing anywhere from a few hundred dollars a month, to several tens of thousands, investing in the right marketing tools to help get your property noticed definitely makes financial sense.
While single shot photos are great and highly recommended for all properties posted on Open Office Space, an alternative marketing tool taking our site by storm is the virtual tour. Well known in the residential real estate market, virtual tours are beginning to make quite a splash in the lagging commercial real estate market as well.
A virtual tour is comprised of 360 degree panoramic images, partial panoramas, and even still images. In many cases, virtual tours are more effective than a single shot photograph as they show a space in its entirety. This helps to better refine the search results for a small business/entrepreneur looking for a space, and more thoroughly qualifies the incoming leads for the spaceholder.
Click here to see a sample virtual tour of a commercial property.
There are several available virtual tour technologies on the market, however the best ones we have seen involve shooting twelve photos at a pre-specified overlap. The twelve overlapping photos are then stitched into a 360 degree panorama.
Real Tour Vison, based in Traverse Michigan, offers one of the most impressive virtual tour technologies in the industry and also has the largest full service virtual tour and property marketing network in the world. (this means you cannot use your location as an excuse not to one created for your space)
Of their many, many features that RTV offers, the ones that amaze me the most are the size of their virtual tour window along with how crisp and glossy their images appear. If this does not convince you, here are 31 more features offered by a Real Tour Vision virtual tour.
A virtual tour of your open office space can be easily added to your property listing. Simply copy and paste the link into your listing admin page and a link to your virtual tour is automatically added to your listing.
So here's the question: Will you take the steps to get your unused property noticed or will your start shopping for nerf hoops to make use of your unused space yourself?
History of RTV
Begun in 1999, RTV sought to create a virtual tour system which would deliver the highest quality imagery at a much faster rate than other virtual tour products being offered at that time.
Originally designed for resorts, golf courses, upscale lodging facilities and others requiring high quality, the demand in the real estate industry accelerated the introduction of proprietary software in 2001 that decreased the tour building process to 30-45 minutes without sacrificing any quality.
Immediately, independent franchises and divisions of several Fortune 500 Companies such as GMAC, Land America, Stewart Title, RE/MAX, and Coldwell Banker began to use the nation's finest tour building product.
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